Articles on: SEM, Pay Per Click, Paid Media

Why you should (almost) never use broad match keywords in PPC

Definitely one of the most common mistakes I see in PPC accounts

AdWords: When a lower ad position is better

Why reducing your bids on AdWords can help you save quite a bit of money under the right circumstances.

Case Study: Reducing Display Network CPA by 60%

How to use bid, placement, and demographic optimization on low budget display campaigns to minimize CPA

Should you manage your own AdWords account?

5 Easy Fixes to Dramatically Improve PPC Performance [presentation]

How We Use PPC to Drive SEO Domination

Know Your Customer and Cut PPC Costs By 54%

Why understanding keyword intent can dramatically improve PPC performance

What's Involved in PPC Management

How Much Does PPC Cost?

3 Easy Fixes to Improve PPC Performance