Articles on: SEM, Pay Per Click, Paid Media


Why you should (almost) never use broad match keywords in PPC

Definitely one of the most common mistakes I see in PPC accounts



AdWords: When a lower ad position is better

Why reducing your bids on AdWords can help you save quite a bit of money under the right circumstances.



Case Study: Reducing Display Network CPA by 60%

How to use bid, placement, and demographic optimization on low budget display campaigns to minimize CPA



Should you manage your own AdWords account?



5 Easy Fixes to Dramatically Improve PPC Performance [presentation]



How We Use PPC to Drive SEO Domination



Know Your Customer and Cut PPC Costs By 54%

Why understanding keyword intent can dramatically improve PPC performance



What's Involved in PPC Management



How Much Does PPC Cost?



3 Easy Fixes to Improve PPC Performance