Articles on: Analytics

Image source

Understanding of analytics is absolutely vital to understanding the performance of any website. Without the use of analytics tools and an understanding of how to interpret and act on the information they provide, it's impossible to understand how visitors are interacting with your website and how you might improve that interaction to drive more exposure, awareness, leads, and sales.

On site isn't the only place analytics has the power to affect change. The search engines, and particularly Google, are getting much better at understanding what users truly want and they're using that information to determine how high up you rank.

The old days of SEO are over; if you want to drive organic search traffic to your website you absolutely must provide an amazing experience for the user. When you do that you give users what they want, which gives the search engines what they want.

It's a win-win, but you can't possibly understand how to improve the user experience if you don't understand how users are interacting with your website.

And that is why analytics is so important. Analytics tells you how users are getting to your website, what they're doing while they're there, and, when analyzed properly, can provide a wealth of information to help you improve that experience.

This category includes all posts related to analytics. Most of the info you'll find here is specific to Google Analytics. However, Google Analytics isn't definitely not the only analytics tool out there. There are plenty of other awesome tools that fall into the analytics category, including tools like Woopra, Kissmetrics, CrazyEgg, and ClickTale, just to name a few.

The Trouble with Attribution

Diagnosing 50% Traffic Drop After New Site Launch

We recently started work on a project and oversaw the launch of a new website. Traffic nose dived 50%. This is how we diagnosed the problem.

Google Consumer Surveys: New Marketing Tool

Google Tag Manager Bridges Marketing, IT Efforts

Enhanced Link Attribution for In-Page Analytics Provides Better Click-Through Data