AdWords: When a lower ad position is better

Why reducing your bids on AdWords can help you save quite a bit of money under the right circumstances.


I'm often asked by clients why our AdWords ads aren't showing up at the very top. My answer is: Sometimes it's far more profitable to show up further down the page. Let's say you have a product / service with a long sales cycle. It's heavily researched by your customers. They compile lists of every option that appeals […]


20 Awesome Web Design Companies in Cincinnati


Looking for a web design company? You should read this article on what's really important first. Then come back to this list. There are close to 100 web design companies in the Cincinnati area, but more impressive is the diversity of these companies. For instance, within the Greater Cincinnati area, you’ll find a web design […]


Ultimate Guide to Content Marketing for Local SEO

A step-by-step guide to crafting local SEO content that ranks in the search engines.


Why is local SEO important? Local SEO is more important than ever. Google recently announced that  with more people using mobile devices than desktops for search, it was going to make its index mobile-first. Mobile users typically search for information that's relevant to where they are (or plan to be). In other words, local information. […]


Watch What Happens When We Change the Dates on Our Blog Posts

Does post date recency affect organic search traffic?


We switched all our blog post dates to Aug 8, 2014. A week later, organic traffic was up 45% and direct traffic was up 62%. Here's what happened, why I think it happened, and how you should handle blog post dates for SEO. We launched a new website design a few months ago. Somewhere along the line […]


Determine Keyword Intent with this Quick Checklist

If you're going to craft content that ranks, you need to understand intent. Use Google AdWords along with this checklist to help you figure it out.


The first step in crafting content that ranks is determining the intent behind a particular search term. If you aren't familiar with the concept of "intent," check out this giant list of resources to help you understand keyword intent. So, let's say I search "basketball." Is my intent to watch basketball, play basketball, learn the rules to basketball, or buy […]


7 Incredible Things You Never Knew About Marketing Your Website


1. Your website could be 500+% more effective at converting visitors into leads There's an entire discipline in the web marketing world called conversion rate optimization (CRO for short). CRO, in a nutshell, involves making changes to your website with the goal of increasing the percentage of people who contact you, sign up for your […]


Diagnosing 50% Traffic Drop After New Site Launch

We recently started work on a project and oversaw the launch of a new website. Traffic nose dived 50%. This is how we diagnosed the problem.


When you're put in charge of SEO during a new website launch, the last thing you want to see is traffic to the site drop after the launch. Especially when you were involved from the very beginning – even if you're thorough and cover your bases, anything can happen, but it's usually on us as […]


Calculating the Value of SEO Using Google AdWords

How to use your AdWords campaign to estimate the value of ranking organically


AdWords can be an incredibly valuable keyword research tool, especially now that Google's moved to hide much of your keyword data inside "not provided." The problem with every other keyword research tool, including Google's own keyword planner, is that they can be really inaccurate. Fortunately, if you're using Google AdWords, you can get a very accurate picture of […]


Case Study: Reducing Display Network CPA by 60%

How to use bid, placement, and demographic optimization on low budget display campaigns to minimize CPA


One of the hardest things about working with lower budget accounts is the lack of data, making it difficult to test what works – something that's basically essential to the success of a PPC campaign. This is especially true on the Google display network. There are so many impressions available in almost any industry that your budget gets eaten […]


Should you manage your own AdWords account?


Over the years I've been asked this question so many times I feel it deserves a blog post. I know Google allows anyone with a credit card to set up an AdWords campaign, and of course they have a strong incentive to make it look easy as possible. But would you ask your doctor why […]