One of the reasons search is such an effective marketing channel is because of the level of granularity with which you can target if you understand the concept of intent. This is the same reason you should (almost) never use broad match keywords in PPC advertising. Broad match is sort of the default match type […]

I've always "encouraged" my team to use an agenda for nearly every call or meeting outside of simple check ins. I always thought they were overkill. I find that most people feel that way. I'm not the type of person who likes to spend time going through unnecessary formalities, so I've always hated the idea […]

You may have heard the search engines like "fresh content." In other words, that you'll drive more traffic if you publish more content more frequently. All things being equal that's true; publish 10 pieces of content and you'll get more traffic than publishing 5 pieces of the exact same quality. I'm using the term "quality" […]

Two weeks ago I bought an Apple Watch. Here's how it happened… I was browsing my favorite website one day and saw an ad for an "Apple Watch." I was totally unfamiliar with the Apple brand and had never heard of their watch, so I clicked the ad purely out of curiosity. I landed on […]

Meta descriptions are simple. They seem complex, but they’re not. They seem complex because there are lots of little details to worry about and nobody really distills it down to the simplest instructions that tell you exactly what to do. So I’m going to do that with this guide. I'm going to take the rare […]

What is keyword intent? When people talk about intent, they're generally referring to one of two concepts: The high-level classification of a searcher's goal: Is it navigational, informational, commercial, or transactional? This is the traditional meaning of intent. The specific goal of the search: For example, when someone searches "basketball," are they looking to buy a […]

Let's say you're having a website redesigned. What are the main things you're focused on? For most companies, the process looks something like this: Look through design portfolios to narrow the selection. Contact those firms to get pricing information. Narrow the choices to a few contenders and speak with each of them. Hire one. Communicate information about […]

I'm often asked by clients why our AdWords ads aren't showing up at the very top. My answer is: Sometimes it's far more profitable to show up further down the page. Let's say you have a product / service with a long sales cycle. It's heavily researched by your customers. They compile lists of every option that appeals […]

Looking for a web design company? You should read this article on what's really important first. Then come back to this list. There are close to 100 web design companies in the Cincinnati area, but more impressive is the diversity of these companies. For instance, within the Greater Cincinnati area, you’ll find a web design […]

Why is local SEO important? Local SEO is more important than ever. Google recently announced that  with more people using mobile devices than desktops for search, it was going to make its index mobile-first. Mobile users typically search for information that's relevant to where they are (or plan to be). In other words, local information. […]