Search Engine Optimization

There are 2 ways to show up in Google (and the other search engiens):

1. SEO (Search Engine Optimization)
2. PPC (Pay Per Click advertising)

Explanation of Pay Per Click (PPC) Advertising

With Pay Per Click advertising, you pay Google (or another search engine) to show up in the right side of the screen as shown below:

PPC (Pay Per Click) advertising will get you here

It’s called “Pay Per Click” advertising because you tell Google what you’re willing to pay for each click on your ad. Then, whenever someone clicks your ad, Google charges you that amount. PPC costs can range anywhere from $0.05 per click, all the way up to $30 per click or more for extremely competitive industries.

The benefit to PPC advertising is you can get your website listed at the top of the search results and start generating business almost immediately.

The downside to PPC advertising is that you only show up as long as you pay Google. Once you stop paying, you stop showing up.

Explanation of Search Engine Optimization (SEO)

With SEO, you pay someone else (like us) to get your website ranked at the top of what are known as the organic search results as shown below:

Search Engine Optimization puts you in the organic results

It’s called Search Engine Optimization because the process involves optimizing all factors that the search engines use to rank your website. With SEO, you pay someone (like us) to get your website ranked over a period of several months.

The benefit to SEO is, once you get ranked at the top you stay at the top, even after the project is over and you aren’t paying anymore. Over the long-term, SEO is generally more profitable than Pay Per Click advertising.

The downside to SEO is that it takes time for Google to adjust your rankings. It can take anywhere from 3-6 months or more to appear at the top of the search results so it’s not as fast as Pay Per Click.

SEO vs PPC Comparison Table

So, to compare the two side-by-side, I put together this table for you:

Properly managed, SEO can do some amazing things for your business. We have clients whose entire marketing efforts are based around our SEO & PPC strategies.

In the vast majority of cases, SEO is significantly more cost-effective than any print media marketing. So, if you’re currently advertising in the Yellow Pages, you’ll see much better results with SEO.

That totally depends on the keywords we target and the competition for those keywords. We’ve had clients rank in as little as a month and we’ve had clients rank in 6 months.

You’ll start to see solid results within a few weeks and most projects last about 3 – 6 months.

We optimize your site for all the search engines that count: Google, Yahoo, and BING (MSN).

Yes. If you decide you’d like to upgrade or downgrade your plan, you can do so at any time.

No. We believe our results speak for themselves, so we do not require a contract. It’s up to us to show results in order to keep your business.

Easy, just request a quote and someone will get back to you within 1 business day.

During the course of achieving rankings for your chosen keywords, some sites also achieve rankings for related terms that were not included with the chosen package. That’s okay. If that happens, those rankings are yours to keep free of charge…we’ll never bill for more than your package allows, even if you achieve rankings for extra keywords.

Each keyword is a word (or phrase) that your potential customers are searching for. For example, if you own a landscaping company in Phoenix, your potential customers are probably searching Google for “phoenix landscaping” or something similar. In this case, our goal would be to get your website to appear at the top when someone searches for “phoenix landscaping”.

So, if you’re that Phoenix landscaping company, you might choose the following as your keywords:

1. phoenix landscaping
2. phoenix landscaping company
3. landscapers in phoenix
4. hire a landscaper in phoenix
5. phoenix area landscaping

Then, we would work with you to help your site appear at the top for each of those terms.

No. There are usually a few changes we’ll need to make in the actual code of your website, but these changes are all behind the scenes and will not affect the appearance or functionality of your website in any way.

Absolutely not. All of our promotion strategies comply with Google’s webmaster guidelines

SEO is short for “Search Engine Optimization” and includes any actions designed to help your site rank as high as possible in the search engines. This can, and usually does, include on-site factors like code cleanup, speed enhancement, and creation of extremely useful content or tools, as well as off-site factors like link-building and search engine submission.