A/B Split and Multivariate Testing

Dramatically increase your website conversions

Are you tired of endless marketing meetings debating whether or not one headline sounds better than another, all the while never knowing for sure what changes to your website are making a difference? You should be scientifically testing your website to determine for certain what combination of elements maximizes revenue.

We use two methods to get at the answer to the question of what converts website visitors into customers.

A/B Split Testing

A/B split is a type of testing that pits two versions of a web page against each other to see which one performs better. The winner is kept and the loser is either tossed out or edited and recycled to begin another test. A/B testing can dramatically increase your conversion rate by incrementally increasing your web page’s effectiveness at converting site visitors into leads and customers. We use tools specifically designed to randomly send visitors to one or the other version of the page and to track the results. Everything is automated and reported on in real time with real numbers.

Multivariate Testing

Multivariate is a more complex version of A/B split testing. Instead of pitting two versions of a page against one another, multivariate testing can be conducted on any number of page variations all at the same time. Google’s website optimizer is one of the best products available to manage and track multivariate tests and it’s something we’re intimately familiar with.

Is Conversion Testing Really Important?

Absolutely! We’re constantly surprised at how seemingly insignificant changes to a web page can dramatically change the conversion rate and how other, dramatic changes sometimes have no effect on conversion rates. The bottom line is, until you test it, it’s very difficult to determine exactly what will make your prospects fill out that form on your website, call your phone number, or continue the checkout process once started.

Additionally, a wise investment in conversion testing will pay for itself many times over and you’ll continue to reap those rewards long after the tests have been completed.

AB Split and Multivariate Testing Diagram

Small Conversion Increases Can Mean Huge Profit Increases!

Conversion Rate Monthly Traffic Total Orders Monthly Profit Impact Annual Profit Impact Cost of 3 Months Delay
2.0% 20,000 400
2.2% 20,000 440 $4,000 $48,000 $12,000
2.5% 20,000 500 $10,000 $120,000 $30,000
2.75% 20,000 550 $15,000 $180,000 $45,000
3.5% 20,000 700 $30,000 $360,000 $90,000
4.0% 20,000 800 $40,000 $480,000 $120,000

The Benefits of Testing and Optimization to Your Company

  • Well-optimized sites have higher conversion rates than industry standard 
  • Reduce the need to spend money on more advertising or a new website design 
  • Quickly discover what your visitors do and do not respond to 
  • Higher return on investment when compared to other options 
  • Concrete numbers tell you how much each change has increased your bottom line

Request a Quote Today


Razorlight Media
Phone: 513-549-7355
Fax: 866-377-4331
cash, check, credit card, invoice, paypal
2207 Kemper Lane
Cincinnati, OH 45206
700 West Pete Rose Way, #68
Cincinnati, OH 45203