About Us

Razorlight Media is a small marketing firm specializing in search engine rankings, search engine optimization and pay per click advertising.

Our areas of expertise

• Search engine traffic generation
• Online lead generation
• Natural search engine optimization (SEO)
• Pay Per Click marketing (PPC) with Google AdWords, Yahoo! Search Marketing and MSN adCenter
• A/B split and multivariate performance testing for landing pages and websites

About Us

Razorlight Media was founded in January of 2007 as a one-man operation by John Crenshaw. Prior to founding Razorlight Media, John was working as the Director of Marketing for a small financial services company in Southern California, where he led the web-based marketing effort and, ultimately, decided to branch out on his own.

Since starting in 2007, John has continued to grow the company through hard work and dedication to his clients. Over the past year, Razorlight Media has expanded to include a number of team members working on a contract basis on various projects, which has helped us to continue to provide the same personal service and timely delivery as in the past.

Industry Associations

Information Architecture Institute

The Information Architecture Institute (formerly The Asilomar Institute for Information Architecture “AIfIA”) is a global organization that supports individuals and organizations specializing in the design and construction of shared information environments. Through education, advocacy, services, and social networking, the Institute will lead the way in demonstrating the value of information architecture to the world at large, and provide a framework for members to improve their skills and enhance their professional standing. [Information Architecture Institute]

Association for Computing Machinery

ACM is widely recognized as the premier membership organization for computing professionals, delivering resources that advance computing as a science and a profession; enable professional development; and promote policies and research that benefit society.

ACM hosts the computing industry’s leading Digital Library and Guide to Computing Literature, and serves its global members and the computing profession with journals and magazines, conferences, workshops, electronic forums, and Online Books and Courses. [Association for Computing Machinery]

Why work with Razorlight Media?

• Personal Service
  You’ll work directly with John Crenshaw, the founder, on every aspect of your project. 
• One contact with complete knowledge of your project
  With larger companies your point of contact will be a project manager, but there will be 3 or more separate people handling different aspects of your project. A developer may be writing code, a designer may be laying out the graphics, an SEO may be working on building your links, all the while, none of these people are your point of contact.

  That means if you want an update, you have to wait for the project manager to get the status from 3 or more separate people. If something goes wrong and requires an immediate fix, you contact your project manager and then wait while he or she contacts the appropriate party to make the necessary changes. Just like agility is one of the things that can make your website marketing plan shine, having one person work on every aspect of your project provides a level of agility you won’t find at a larger company.

  A large company is like an oil tanker that takes a long time to change directions. We’re like a Formula-1 car; we can move as fast as you need us to. 

• References
  It’s a testament to our service and performance that most of our clients are still with us to this day. We’re happy to provide references upon request. 

Want to know more? Contact us.