<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>RLM &#187; ppc</title>
	<atom:link href="http://www.rlmseo.com/blog/tag/ppc/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.rlmseo.com</link>
	<description></description>
	<lastBuildDate>Tue, 31 Jan 2012 03:37:47 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Microsoft adCenter Causes Incontinence</title>
		<link>http://www.rlmseo.com/blog/microsoft-adcenter-causes-incontinence/</link>
		<comments>http://www.rlmseo.com/blog/microsoft-adcenter-causes-incontinence/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 20:10:31 +0000</pubDate>
		<dc:creator>jcrens8392</dc:creator>
				<category><![CDATA[Pay Per Click Advertising]]></category>
		<category><![CDATA[adcenter]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.rlmseo.com/blog/?p=1074</guid>
		<description><![CDATA[Here&#8217;s a clip from a note I got from Microsoft adCenter. I think someone needs to do a little spell checking. The interesting thing is I&#8217;d bet a good chunk of people don&#8217;t even know what incontinence is&#8230;hell, I didn&#8217;t know until I saw a pharmaceutical commercial [...]]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s a clip from a note I got from Microsoft adCenter. I think someone needs to do a little spell checking. </p>
<p>The interesting thing is I&#8217;d bet a good chunk of people don&#8217;t even know what incontinence is&#8230;hell, I didn&#8217;t know until I saw a pharmaceutical commercial a few months ago and I just started to wonder until eventually it was all I was thinking about and I just had to know&#8230;so I looked it up. </p>
<p>So my question is&#8230;was this an accident, or is someone trying to subtly insult me? Pretty funny regardless.</p>
<p>By the way, I&#8217;ve removed the support agent&#8217;s info as I don&#8217;t want him/her catching heat should his/her higher ups come across this post; he/she was extremely helpful after all. </p>
<p>Highlight added for emphasis.</p>
<blockquote><p>Dear John ,</p>
<p>I called to follow up on  your service request regarding your Microsoft adCenter account with  Bing. I&#8217;m happy to tell you that your account is now active and  running. The editorial team overturned the appeal for your landing page  containing pharmaceutical. <span class="highlight">I&#8217;m very sorry for the incontinence this may have caused you</span>. I understand how it can be frustrating.</p>
<p>We value each of our customers and would like  to provide you with a positive experience.  You may receive a survey  asking you to rate our performance. Please take the time to provide your  feedback as your opinion is very important to us.</p>
<p>If the issue you called about was not resolved  or if you feel we did not provide an excellent level of service, please  call us immediately and we will gladly answer your concerns.  I have  documented this e-mail under service request #[request number removed].</p>
<p>We want to thank you for allowing us to help  build your business by advertising with Microsoft adCenter.</p>
<p>Sincerely,</p>
[name removed]
[department removed]</blockquote>
]]></content:encoded>
			<wfw:commentRss>http://www.rlmseo.com/blog/microsoft-adcenter-causes-incontinence/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>AdWords A/B Testing and Statistical Significance</title>
		<link>http://www.rlmseo.com/blog/adwords-ab-testing-and-statistical-significance/</link>
		<comments>http://www.rlmseo.com/blog/adwords-ab-testing-and-statistical-significance/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 08:50:42 +0000</pubDate>
		<dc:creator>jcrens8392</dc:creator>
				<category><![CDATA[Pay Per Click Advertising]]></category>
		<category><![CDATA[a/b]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[split testing]]></category>

		<guid isPermaLink="false">http://www.rlmseo.com/?p=444</guid>
		<description><![CDATA[I stumbled across Jason Cohen&#8217;s blog a few weeks ago and have been reading a bit of it lately. He&#8217;s got a great article today about Statistical Significance in AdWords campaigns (or any PPC split test for that matter). A great quote from the article&#8230; Because the [...]]]></description>
			<content:encoded><![CDATA[<p>I stumbled across Jason Cohen&#8217;s blog a few weeks ago and have been reading a bit of it lately. He&#8217;s got a great article today about Statistical Significance in AdWords campaigns (or any PPC split test for that matter). A great quote from the article&#8230;<span id="more-444"></span></p>
<blockquote><p>Because the AdWords &#8220;click-through rate&#8221; is dependant both on the number of clicks and the number of impressions, you must not use &#8220;click-through rate&#8221; to determine statistical significance. Only the raw number of clicks can be used in the formula.</p></blockquote>
<p>Read the rest at <a href="http://blog.asmartbear.com/blog/easy-statistics-for-adwords-ab-testing-and-hamsters.html">A Smart Bear</a>.</p>
<div id="attachment_1336" class="wp-caption alignleft" style="width: 261px"><a href="http://www.rlmseo.com/wp-content/uploads/2009/04/a-smart-bear-logo.png" rel="wp-prettyPhoto[444]"><img src="http://www.rlmseo.com/wp-content/uploads/2009/04/a-smart-bear-logo.png" alt="A Smart Bear Logo" title="A Smart Bear Logo" width="251" height="183" class="size-full wp-image-1336" /></a><p class="wp-caption-text">A Smart Bear company logo</p></div>
]]></content:encoded>
			<wfw:commentRss>http://www.rlmseo.com/blog/adwords-ab-testing-and-statistical-significance/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>

