Here’s a clip from a note I got from Microsoft adCenter. I think someone needs to do a little spell checking. The interesting thing is I’d bet a good chunk of people don’t even know what incontinence is…hell, I didn’t know until I saw a pharmaceutical commercial
Read more →I stumbled across Jason Cohen’s blog a few weeks ago and have been reading a bit of it lately. He’s got a great article today about Statistical Significance in AdWords campaigns (or any PPC split test for that matter). A great quote from the article…
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