In Part 2 of this series, we discussed backlinks and why they’re so important when it comes to getting your website ranked in the search engines. I showed you what backlinks are and then explained how Google’s business model and their desire to provide “relevant” search results
Read more →Here’s a video from Matt Cutts, the head of Google’s web spam team. If you want to know Google’s position on various SEO methods, this is the guy to turn to. Here’s a video where Matt gives us some insight into “PageRank sculpting,” a fancy term for selectively linking to various pages on your own site in order to direct the PageRank in the most desired locations. You can find Matt’s blog at http://www.mattcutts.com/blog/.
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