Google allows you to link your AdWords account with an Analytics account in order to track PPC data in Analytics. You can get some useful data out of this…it’s also fairly easy to setup, assuming you don’t have separate accounts for AdWords and Analytics…in that case it
Read more →Google is offering a $75 coupon for registering a new account. If you’re not using AdWords, it’s a great way to generate targeted, qualified traffic to your site. We use it to generate leads for a number of our clients and it’s a great system. It can
Read more →Google’s recently added the ability to target Pay Per Click campaigns to specific areas by simply drawing a border on a map around the area you want to target. Any searches inside that area will see your ads. This is one way of implementing “Geographical Targeting” and this article explains how to set it up.
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