Ad extensions have been around in Google AdWords for a while now, but if our clients are any measure, most companies with existing AdWords campaigns have no idea they exist. That’s unfortunate because ad extensions encourage your potential customers to click on your ad by accomplishing two
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Google recently released a super-simplified alternative to AdWords called AdWords Express. The product is basically a simplified front-end for AdWords where all you have to do is create an ad, enter a budget, and select an advertising category and you’re up and running. It’s targeted toward small,
Read more →Google allows you to link your AdWords account with an Analytics account in order to track PPC data in Analytics. You can get some useful data out of this…it’s also fairly easy to setup, assuming you don’t have separate accounts for AdWords and Analytics…in that case it
Read more →Google is offering a $75 coupon for registering a new account. If you’re not using AdWords, it’s a great way to generate targeted, qualified traffic to your site. We use it to generate leads for a number of our clients and it’s a great system. It can
Read more →Google’s recently added the ability to target Pay Per Click campaigns to specific areas by simply drawing a border on a map around the area you want to target. Any searches inside that area will see your ads. This is one way of implementing “Geographical Targeting” and this article explains how to set it up.
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Our introduction to online advertising and how we can help you generate business online.
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