Calculating the Value of SEO Using Google AdWords

How to use your AdWords campaign to estimate the value of ranking organically


AdWords can be an incredibly valuable keyword research tool, especially now that Google's moved to hide much of your keyword data inside "not provided." The problem with every other keyword research tool, including Google's own keyword planner, is that they can be really inaccurate. Fortunately, if you're using Google AdWords, you can get a very accurate picture of […]


Case Study: Reducing Display Network CPA by 60%

How to use bid, placement, and demographic optimization on low budget display campaigns to minimize CPA


One of the hardest things about working with lower budget accounts is the lack of data, making it difficult to test what works – something that's basically essential to the success of a PPC campaign. This is especially true on the Google display network. There are so many impressions available in almost any industry that your budget gets eaten […]


Should you manage your own AdWords account?


Over the years I've been asked this question so many times I feel it deserves a blog post. I know Google allows anyone with a credit card to set up an AdWords campaign, and of course they have a strong incentive to make it look easy as possible. But would you ask your doctor why […]


5 SEO Tactics You Need to be Using Now


The other day I wrote a post about 4 popular SEO tactics you better not be using anymore. They are tactics that were such a huge part of SEO in the past but will, at best do nothing, and at worst penalize you moving forward. So what should you be doing? Here are some tactics […]


Awesome Local SEO Ranking Tip to Grab #1 Spot


This post was originally published on the Local Search Forum here. Hey everyone, just wanted to share a ridiculously good strategy we've been using with a lot of success lately to rank locally. This works best for keywords like "roofers in [city name]" or "landscaping companies in [city name]"…basically any keyword where the biggest intent […]


4 Popular SEO Tactics You Better Not Be Using Anymore!


If you're still using these tactics, watch out! The SEO industry has changed a lot over the past several years, primarily because Google has been on a rampage crushing tactics it views as manipulating search results. SEO will always be important but the game has changed tremendously. Here are 4 tactics that used to work […]


How NAP Affects Local SEO and Why Citation Consistency is So Important


A major factor in determining how you rank locally is the quantity and quality of citations and NAP consistency across your citations. What is NAP stand for? NAP stands for Name, Address, and Phone Number. It's a critical factor in local SEO and influences which companies Google and other search engines show for local intent […]


Your Keyword Research Sucks – Here's Why


Most people think of keyword research as just pulling a list of keywords out of the AdWords keyword planner and slapping those terms inside the meta titles of various pages on the website. Creating a list of terms with search volumes and competitive metrics is certainly a good place to start, but it’s not enough. […]


What is Inbound Marketing?


"Inbound marketing" has been getting a lot of coverage lately and you've probably run across the term at some point. So what is inbound marketing exactly, and is it really that great? Origination Hubspot invented the term "inbound marketing." It's nothing new, but Hubspot is unbelievably good at marketing so the term has exploded in […]


Does Social Media Affect SEO?

In this article we talk about the reasons there's so much confusion around this topic and answer the question.


There's a good bit of confusion about whether social signals factor into Google's ranking algorithms. There are articles on both sides from reputable sources and a whole lot of hearsay and conjecture. I originally wrote this article by say, "No, social media does not impact SEO in any way, and here are all the reasons why…" […]