Summary:
Google's recently added the ability to target Pay Per Click campaigns to specific areas by simply drawing a border on a map around the area you want to target. Any searches inside that area will see your ads. This is one way of implementing "Geographical Targeting" and this article explains how to set it up.
Google's recently added the ability to target Pay Per Click campaigns to specific areas by simply drawing a border on a map around the area you want to target. Any searches inside that area will see your ads. This is one way of implementing "Geographical Targeting" and this article explains how to set it up.
- First, log in to your Google AdWords account and select the campaign you want to setup.
- Once you’ve done that you should see the campaign summary screen with several tabs above a blue graph.
- Click on the “Settings” tab and you’re presented with a list of settings specific to this campaign.
- The second section on that screen should read “Audience,” with two subsections, “Locations” and “Languages”. Under “Languages,” click the “Edit” link next to the word “Targeting”.
- You should see a window like the one below (I’ve already done this so it’s fully populated; yours may be empty).
- Click on the “Custom” tab at the top of that screen.
- Next, toward the top left you should see this: “Map point | Custom Shape | Bulk”. Click on “Custom shape”.
- Then draw your custom shape on the map by clicking once to create a “post”. By creating several posts, you can outline a shape of the Geographic area you want to target. To close the shape, your final click should be on the first post you created, completing the enclosed area. Here’s an example of one I drew. Once the shape is complete, the inside will turn a semi-opaque blue as you can see in the image below.
- Keep in mind, you can zoom in and out by clicking the +/- buttons on the map and you can pan (move side to side) by clicking and draging the map. This allows you to get the area you want to outline inside of the map window.
- Once you’re happy with your shape, click the “Add” button just below the box with a list of the coordinates outlining your shape.
- And finally, click the “Save” button at the bottom left of that screen. If you screw up and need to start over at any point, just click cancel and re-open that window.
Geographic Search Targeting Window
A Custom Shape Draw on the Map
Google AdWords Logo
