Ad extensions have been around in Google AdWords for a while now, but if our clients are any measure, most companies with existing AdWords campaigns have no idea they exist. That’s unfortunate because ad extensions encourage your potential customers to click on your ad by accomplishing two
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Google recently released a super-simplified alternative to AdWords called AdWords Express. The product is basically a simplified front-end for AdWords where all you have to do is create an ad, enter a budget, and select an advertising category and you’re up and running. It’s targeted toward small,
Read more →Google allows you to link your AdWords account with an Analytics account in order to track PPC data in Analytics. You can get some useful data out of this…it’s also fairly easy to setup, assuming you don’t have separate accounts for AdWords and Analytics…in that case it
Read more →If you advertise on Yahoo! or Bing PPC you’ve no doubt heard about the fact that Bing is now going to be serving both paid and organic search results on Yahoo! properties. We have a number of smaller clients taking advantage of the lower traffic numbers on
Read more →Here’s a clip from a note I got from Microsoft adCenter. I think someone needs to do a little spell checking. The interesting thing is I’d bet a good chunk of people don’t even know what incontinence is…hell, I didn’t know until I saw a pharmaceutical commercial
Read more →This article explains how to allow other users access to your Yahoo Search Marketing account. This is something I do when managing Yahoo PPC campaigns. Yahoo has three access levels, any of which you can assign to new users on your account.
Read more →This is a follow-up to the previous article about adding a new user to Yahoo search marketing. In this article I’ll cover adding a new user to Microsoft’s equivalent of Yahoo! Search Marketing and Google AdWords, known as adCenter.
Read more →Google’s recently added the ability to target Pay Per Click campaigns to specific areas by simply drawing a border on a map around the area you want to target. Any searches inside that area will see your ads. This is one way of implementing “Geographical Targeting” and this article explains how to set it up.
Read more →I stumbled across Jason Cohen’s blog a few weeks ago and have been reading a bit of it lately. He’s got a great article today about Statistical Significance in AdWords campaigns (or any PPC split test for that matter). A great quote from the article…
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