Archive for the ‘SEO & SEM’ Category

Say Goodbye to Free Localeze Business Listings

Say Goodbye to Free Localeze Business Listings

Talk about doing something on the QT. In what is probably the quietest and yet still heavily influential change made by a major data provider, Localeze has done away with its free business listing option. Now the only option for businesses to add their business information to the

Read more

New Google Patent Addresses NAP Information Spam

New Google Patent Addresses NAP Information Spam

With its 2012 updates, Google did a good job stopping comment spam and unwanted spam on blogs. But now there’s a new kind of spam in town – NAP spam – where spam sites are submitting business listings on directories using the name, address and phone number

Read more

Confused by Ad Extension Stats in AdWords? Here’s how to read them.

Confused by Ad Extension Stats in AdWords? Here’s how to read them.

Ad extensions have been around in Google AdWords for a while now, but if our clients are any measure,  most companies with existing AdWords campaigns have no idea they exist. That’s unfortunate because ad extensions encourage your potential customers to click on your ad by accomplishing two

Read more

[Video] How to get anchor text distribution from Majestic SEO

[Video] How to get anchor text distribution from Majestic SEO

Majestic SEO is a powerful tool for analyzing backlinks, both your own and your competitors’. One of the great features it allows you to do is find out the anchor text distribution for all the backlinks to a given site. In this video, I show you how

Read more

How to build backlinks using blog comments – Pt 4

In Part 3 of this series, I introduced you to the 3 major characteristics Google looks at when determining the value of a link. In reality there are quite a few more characteristics than 3, but those were the major ones. In this part, I’m going to

Read more

How do you get those all-important backlinks – Pt 3

In Part 2 of this series, we discussed backlinks and why they’re so important when it comes to getting your website ranked in the search engines. I showed you what backlinks are and then explained how Google’s business model and their desire to provide “relevant” search results

Read more

What are backlinks and why are they so important? – Pt 2

What are backlinks and why are they so important? – Pt 2

In Part 1 of this series, I gave you a brief overview of how the search engines rank websites. One of the things I briefly touched on is the importance of backlinks and how they are viewed as “votes” by the search engines. In this second part,

Read more

How Google Rankings Work – Pt 1

How Google Rankings Work – Pt 1

One of the biggest questions we get from prospective clients is, “How do Google rankings work?” In other words, how does Google rank websites? Google, Yahoo, and Bing are pretty much all the same One thing to remember is that all 3 of the major search engines

Read more

How Google Rankings Work

How Google Rankings Work

How Google (and the other search engines) rank websites. What does it take to get to the top and why you might not be there yet. This videos covers how SEO (Search Engine Optimization) works – website marketing tips. Learn more about our website marketing, SEO, PPC,

Read more

AdWords Express: Good or Bad for Small Business?

AdWords Express: Good or Bad for Small Business?

Google recently released a super-simplified alternative to AdWords called AdWords Express. The product is basically a simplified front-end for AdWords where all you have to do is create an ad, enter a budget, and select an advertising category and you’re up and running. It’s targeted toward small,

Read more

How to Leave Reviews on a Google Local Business Listing

If you’re a business owner with a local company – by that I mean a company with a local market – Google Local Business Listings (also known as Google places, or Google maps) can get you ranked near the top of Google without as much time and

Read more

Should You Add a Blog to Your Site?

One of the first things small business owners find out about when researching SEO are blogs. One of the most common questions we get is, “should I add a blog to my site?” Blogs have gained a reputation as having the potential to boost your SEO rankings,

Read more

Link AdWords and Analytics Accounts

Google allows you to link your AdWords account with an Analytics account in order to track PPC data in Analytics. You can get some useful data out of this…it’s also fairly easy to setup, assuming you don’t have separate accounts for AdWords and Analytics…in that case it

Read more

4 Shockingly Easy Steps to Improve Your SEO Today

1. Add your site to local search engines There are literally hundreds of local search engines and directories hungry for websites to fill their indexes. Whether you’re a local, national, or global company, this will help get more traffic to your site. You’ll no doubt want to

Read more

Get Ready for Higher CPCs on Bing

If you advertise on Yahoo! or Bing PPC you’ve no doubt heard about the fact that Bing is now going to be serving both paid and organic search results on Yahoo! properties. We have a number of smaller clients taking advantage of the lower traffic numbers on

Read more
Page 1 of 212