If you’re a business owner with a local company – by that I mean a company with a local market – Google Local Business Listings (also known as Google places, or Google maps) can get you ranked near the top of Google without as much time and
Read more →One of the first things small business owners find out about when researching SEO are blogs. One of the most common questions we get is, “should I add a blog to my site?” Blogs have gained a reputation as having the potential to boost your SEO rankings,
Read more →Google allows you to link your AdWords account with an Analytics account in order to track PPC data in Analytics. You can get some useful data out of this…it’s also fairly easy to setup, assuming you don’t have separate accounts for AdWords and Analytics…in that case it
Read more →If you advertise on Yahoo! or Bing PPC you’ve no doubt heard about the fact that Bing is now going to be serving both paid and organic search results on Yahoo! properties. We have a number of smaller clients taking advantage of the lower traffic numbers on
Read more →Have you added the rel=”nofollow” attribute to your WordPress tag cloud? Here’s a YouTube video from Matt Cutts talking about the need to add the attribute to tag clouds, where he explains that passing PageRank through the tag cloud links is probably not the most efficient way
Read more →Let’s take a step back for our less-experienced readers and briefly answer the question, What is SEO? SEO is a broad topic and as technology changes, it’s becoming an increasingly large field. SEO is short for Search Engine Optimization and, according to Dictionary.com, SEO is “the process
Read more →Here’s a clip from a note I got from Microsoft adCenter. I think someone needs to do a little spell checking. The interesting thing is I’d bet a good chunk of people don’t even know what incontinence is…hell, I didn’t know until I saw a pharmaceutical commercial
Read more →When it comes to local SEO, if your business is not listed in Google Places, you’re lost. When anyone does a search for local terms, such as “cincinnati dry cleaners,” they’ll get a map at the very top of the page, before any of the organic search
Read more →A while back I wrote about my web development project workflow and thought I’d detail some of the steps I take here at RLM when optimizing a client’s website for higher search engine rankings.
Read more →Here’s a video from Matt Cutts, the head of Google’s web spam team. If you want to know Google’s position on various SEO methods, this is the guy to turn to. Here’s a video where Matt gives us some insight into “PageRank sculpting,” a fancy term for selectively linking to various pages on your own site in order to direct the PageRank in the most desired locations. You can find Matt’s blog at http://www.mattcutts.com/blog/.
Read more →This article explains how to allow other users access to your Yahoo Search Marketing account. This is something I do when managing Yahoo PPC campaigns. Yahoo has three access levels, any of which you can assign to new users on your account.
Read more →This is a follow-up to the previous article about adding a new user to Yahoo search marketing. In this article I’ll cover adding a new user to Microsoft’s equivalent of Yahoo! Search Marketing and Google AdWords, known as adCenter.
Read more →Google’s recently added the ability to target Pay Per Click campaigns to specific areas by simply drawing a border on a map around the area you want to target. Any searches inside that area will see your ads. This is one way of implementing “Geographical Targeting” and this article explains how to set it up.
Read more →I stumbled across Jason Cohen’s blog a few weeks ago and have been reading a bit of it lately. He’s got a great article today about Statistical Significance in AdWords campaigns (or any PPC split test for that matter). A great quote from the article…
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