Category: Pay Per Click Advertising
How To: Add User to Yahoo Search Marketing Account
This article explains how to allow other users access to your Yahoo Search Marketing account. This is something I do when managing Yahoo PPC campaigns. Yahoo has three access levels, any of which you can assign to new users on your account.
How to Add User to Microsoft adCenter
This is a follow-up to the previous article about adding a new user to Yahoo search marketing. In this article I’ll cover adding a new user to Microsoft’s equivalent of Yahoo! Search Marketing and Google AdWords, known as adCenter.
Geo-Target Google AdWords Campaigns with Custom-Drawn Shapes
Google’s recently added the ability to target Pay Per Click campaigns to specific areas by simply drawing a border on a map around the area you want to target. Any searches inside that area will see your ads. This is one way of implementing “Geographical Targeting” and this article explains how to set it up.
AdWords A/B Testing and Statistical Significance
I stumbled across Jason Cohen’s blog a few weeks ago and have been reading a bit of it lately. He’s got a great article today about Statistical Significance in AdWords campaigns (or any PPC split test for that matter). A great quote from the article…
