Category: Pay Per Click Advertising
Get Ready for Higher CPCs on Bing
If you advertise on Yahoo! or Bing PPC you’ve no doubt heard about the fact that Bing is now going to be serving both paid and organic search results on Yahoo! properties. We have a number of smaller clients taking advantage of the lower traffic numbers on Yahoo! and Bing to run profitable PPC campaigns …
Microsoft adCenter Causes Incontinence
Here’s a clip from a note I got from Microsoft adCenter. I think someone needs to do a little spell checking. The interesting thing is I’d bet a good chunk of people don’t even know what incontinence is…hell, I didn’t know until I saw a pharmaceutical commercial a few months ago and I just started …
How To: Add User to Yahoo Search Marketing Account
This article explains how to allow other users access to your Yahoo Search Marketing account. This is something I do when managing Yahoo PPC campaigns. Yahoo has three access levels, any of which you can assign to new users on your account.
How to Add User to Microsoft adCenter
This is a follow-up to the previous article about adding a new user to Yahoo search marketing. In this article I’ll cover adding a new user to Microsoft’s equivalent of Yahoo! Search Marketing and Google AdWords, known as adCenter.
Geo-Target Google AdWords Campaigns with Custom-Drawn Shapes
Google’s recently added the ability to target Pay Per Click campaigns to specific areas by simply drawing a border on a map around the area you want to target. Any searches inside that area will see your ads. This is one way of implementing “Geographical Targeting” and this article explains how to set it up.
AdWords A/B Testing and Statistical Significance
I stumbled across Jason Cohen’s blog a few weeks ago and have been reading a bit of it lately. He’s got a great article today about Statistical Significance in AdWords campaigns (or any PPC split test for that matter). A great quote from the article…
