Keyword Intent: The Ultimate Resource List

Everything you need to know to use keyword intent to dominate in the era of "New Google"


What is keyword intent? When people talk about intent, they're generally referring to one of two concepts: The high-level classification of a searcher's goal: Is it navigational, informational, commercial, or transactional? This is the traditional meaning of intent. The specific goal of the search: For example, when someone searches "basketball," are they looking to buy a […]


Surprise! The 4 Most Crucial Components of Website Design

Companies are designing websites all wrong. Here's why the process should be reversed.


Let's say you're having a website redesigned. What are the main things you're focused on? For most companies, the process looks something like this: Look through design portfolios to narrow the selection. Contact those firms to get pricing information. Narrow the choices to a few contenders and speak with each of them. Hire one. Communicate information about […]


AdWords: When a lower ad position is better

Why reducing your bids on AdWords can help you save quite a bit of money under the right circumstances.


I'm often asked by clients why our AdWords ads aren't showing up at the very top. My answer is: Sometimes it's far more profitable to show up further down the page. Let's say you have a product / service with a long sales cycle. It's heavily researched by your customers. They compile lists of every option that appeals […]


20 Awesome Web Design Companies in Cincinnati


Looking for a web design company? You should read this article on what's really important first. Then come back to this list. There are close to 100 web design companies in the Cincinnati area, but more impressive is the diversity of these companies. For instance, within the Greater Cincinnati area, you’ll find a web design […]


Ultimate Guide to Content Marketing for Local SEO

A step-by-step guide to crafting local SEO content that ranks in the search engines.


It's pretty difficult to rank well in organic search these days without killer content. In this guide I'll explain the strategy we use to get local clients ranked for competitive local keywords using content. And what's great about ranking local content is the competition isn't really doing a good job at it, so there are some seriously huge […]


Watch What Happens When We Change the Dates on Our Blog Posts

Does post date recency affect organic search traffic?


We switched all our blog post dates to Aug 8, 2014. A week later, organic traffic was up 45% and direct traffic was up 62%. Here's what happened, why I think it happened, and how you should handle blog post dates for SEO. We launched a new website design a few months ago. Somewhere along the line […]


Determine Keyword Intent with this Quick Checklist

If you're going to craft content that ranks, you need to understand intent. Use Google AdWords along with this checklist to help you figure it out.


The first step in crafting content that ranks is determining the intent behind a particular search term. If you aren't familiar with the concept of "intent," check out this giant list of resources to help you understand keyword intent. So, let's say I search "basketball." Is my intent to watch basketball, play basketball, learn the rules to basketball, or buy […]


7 Incredible Things You Never Knew About Marketing Your Website


1. Your website could be 500+% more effective at converting visitors into leads There's an entire discipline in the web marketing world called conversion rate optimization (CRO for short). CRO, in a nutshell, involves making changes to your website with the goal of increasing the percentage of people who contact you, sign up for your […]


Diagnosing 50% Traffic Drop After New Site Launch

We recently started work on a project and oversaw the launch of a new website. Traffic nose dived 50%. This is how we diagnosed the problem.


When you're put in charge of SEO during a new website launch, the last thing you want to see is traffic to the site drop after the launch. Especially when you were involved from the very beginning – even if you're thorough and cover your bases, anything can happen, but it's usually on us as […]


Calculating the Value of SEO Using Google AdWords

How to use your AdWords campaign to estimate the value of ranking organically


AdWords can be an incredibly valuable keyword research tool, especially now that Google's moved to hide much of your keyword data inside "not provided." The problem with every other keyword research tool, including Google's own keyword planner, is that they can be really inaccurate. Fortunately, if you're using Google AdWords, you can get a very accurate picture of […]