http://www.rlmseo.com/blog/adwords-ab-testing-and-statistical-significance/ Thu, 19 Jan 2012 17:05:16 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.rlmseo.com/blog/adwords-ab-testing-and-statistical-significance/#comment-369 SEO India Wed, 01 Jul 2009 07:46:00 +0000 http://www.rlmseo.com/?p=444#comment-369 Agreed, CTR isnt an accurate indicator. Conversion ratio could be. May be including conversion ration into the formula, can make it more useful. Another metric could be what are the total number clicks that are generated by all advertisers for a given number of impressions, and % of clicks that we got at our website. Agreed, CTR isnt an accurate indicator. Conversion ratio could be. May be including conversion ration into the formula, can make it more useful. Another metric could be what are the total number clicks that are generated by all advertisers for a given number of impressions, and % of clicks that we got at our website.

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