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Archive for April 2009

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AdWords A/B Testing and Statistical Significance

By on April 6, 2009   /   Pay Per Click Advertising   /   1 Comment

I stumbled across Jason Cohen’s blog a few weeks ago and have been reading a bit of it lately. He’s got a great article today about Statistical Significance in AdWords campaigns (or any PPC split test for that matter). A great quote from the article…

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