We recently started work on a project and oversaw the launch of a new website. Traffic nose dived 50%. This is how we diagnosed the problem.
When you're put in charge of SEO during a new website launch, the last thing you want to see is traffic to the site drop after the launch. Especially when you were involved from the very beginning – even if you're thorough and cover your bases, anything can happen, but it's usually on us as […]