If you're going to craft content that ranks, you need to understand intent. Use Google AdWords along with this checklist to help you figure it out.
The first step in crafting content that ranks is determining the intent behind a particular search term. For example, if I search "basketball," is my intent to watch basketball, play basketball, learn the rules to basketball, or buy a basketball? The intent could be a mix of these things or it could be mostly focused on one or […]