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Should you manage your own AdWords account?

Should you manage your own AdWords account?

Over the years I’ve been asked this question so many times I feel it deserves a blog post. I know Google allows anyone with a credit card to set up an AdWords campaign, and of course they have a strong incentive to make it look easy as […]

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5 SEO Tactics You Need to be Using Now

The other day I wrote a post about 4 popular SEO tactics you better not be using anymore. They are tactics that were such a huge part of SEO in the past but will, at best do nothing, and at worst penalize you moving forward. So what […]

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Awesome Local SEO Ranking Tip to Grab #1 Spot

This post was originally published on the Local Search Forum here. Hey everyone, just wanted to share a ridiculously good strategy we’ve been using with a lot of success lately to rank locally. This works best for keywords like “roofers in [city name]” or “landscaping companies in […]

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4 Popular SEO Tactics You Better Not Be Using Anymore!

If you’re still using these tactics, watch out! The SEO industry has changed a lot over the past several years, primarily because Google has been on a rampage crushing tactics it views as manipulating search results. SEO will always be important but the game has changed tremendously. […]

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Digital Marketing Recap – June 30, 2014

Digital Marketing Recap – June 30, 2014

An Infographic to B2B Online Marketing Success MarketingProfs provides an excellent infographic from Circle Studio that illustrates the science behind developing a successful B2B online marketing program. The infographic organizes the ingredients into six components: strategy, content marketing, traffic generation, lead generation, lead management, and analytics and measurement. […]

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Digital Marketing Recap – June 19, 2014

Digital Marketing Recap – June 19, 2014

Go Fetch as Google Tool Updates Search Engine Journal gives a good overview on the recent update made to the Fetch as Google tool. The update allows users to see a web page as Google sees it. This means webmasters will be able to better troubleshoot crawling […]

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How NAP Affects Local SEO and Why Citation Consistency is So Important

How NAP Affects Local SEO and Why Citation Consistency is So Important

A major factor in determining how you rank locally is the quantity and quality of citations and NAP consistency (NAP = Name / Address / Phone) across your citations. Note: Citations are just occurences of your business information (NAPw data) online, whether that be on directory sites […]

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Your Keyword Research Sucks – Here’s Why

Most people think of keyword research as just pulling a list of keywords out of the AdWords keyword planner and slapping those terms inside the meta titles of various pages on the website. Creating a list of terms with search volumes and competitive metrics is certainly a […]

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What is Inbound Marketing?

“Inbound marketing” has been getting a lot of coverage lately and you’ve probably run across the term at some point. So what is inbound marketing exactly, and is it really that great? Origination Hubspot invented the term “inbound marketing.” It’s nothing new, but Hubspot is unbelievably good […]

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Do social signals impact search rankings?

There’s quite a lot of confusion about whether social signals factor into Google’s ranking algorithms. There are articles on both sides from reputable sources and a whole lot of hearsay and conjecture. This post is an effort to determine the source of the confusion and to come […]

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Is SEO Getting Less Effective?

Is SEO Getting Less Effective?

I was at the first SIMEngage event in Cincinnati the other day and I heard someone say they thought SEO was getting harder and less effective. I’ve heard this before and I understand it. The updates Google’s rolled out over the last several years have led to dramatic […]

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8-Step Digital Marketing Plan for Home Builders

Every industry is slightly different, and even within industries the best approach to digital marketing that results in maximum returns will be slightly different. This 8-step digital marketing plan for home builders will walk you through where to start and what to focus on in order to maximize […]

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How Often Should You Blog?

We’ve all heard blogging can be a great thing, and we’ve all received a range of advice on how often you should blog. I’ve personally heard anywhere from once a month to once a day; that’s a huge range! But before we address this question of how often you […]

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Stop Worrying About “Above the Fold”

“Above the fold” is a really common concept I’ve encountered when working with clients. If you’re not familiar, it’s the idea that you should put calls to action, important stuff, or just as much stuff as possible so that it shows up on a typical computer screen without scrolling. The […]

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5 Easy Fixes to Dramatically Improve PPC Performance [presentation]

5 Easy Fixes to Dramatically Improve PPC Performance [presentation]

In case you missed me at the American Marketing Association in Cincinnati a few months ago (live blogged here) and the Cincinnati SEO meetup yesterday, here’s a copy of the presentation I gave on PPC. Even if you’re well-versed in PPC, check out the last section on searcher […]

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