Syndicating Content? Better Use the Canonical Tag


I've seen a lot of organizations paying big money for regular blog posting and then syndicating those blog posts to their partner/dealer/agent/franchisee networks. If you are relying on these partners/dealers/agents/franchisees for revenue, it's in your best interest that they do well in the search engines. In these cases it's important to use the canonical tag […]


Surprise! The 4 Most Crucial Components of Website Design

Companies are designing websites all wrong. Here's why the process should be reversed.


Let's say you're having a website redesigned. What are the main things you're focused on? For most companies, the process looks something like this: Look through design portfolios to narrow the selection. Contact those firms to get pricing information. Narrow the choices to a few contenders and speak with each of them. Hire one. Communicate information about […]


AdWords: When a lower ad position is better

Why reducing your bids on AdWords can help you save quite a bit of money under the right circumstances.


I'm often asked by clients why our AdWords ads aren't showing up at the very top. My answer is: Sometimes it's far more profitable to show up further down the page. Let's say you have a product / service with a long sales cycle. It's heavily researched by your customers. They compile lists of every option that appeals […]


20 Awesome Web Design Companies in Cincinnati


Looking for a web design company? You should read this article on what's really important first. Then come back to this list. There are close to 100 web design companies in the Cincinnati area, but more impressive is the diversity of these companies. For instance, within the Greater Cincinnati area, you’ll find a web design […]


Do you own your website or is your web company holding it hostage?

You might be surprised at the answer.


This scenario is so common it's scary. In fact, the last two clients we took on went through this. The scenario You have a website through your digital marketing agency, for which you paid a small, but not insignificant sum. Either an overly aggressive salesperson told you that the site was yours or you were […]


Digital Marketing Recap – October 2014

Essential digital marketing info we found around the Web this month.


Big rollouts, the future of link building, the effectiveness of images and charts, the power of digital on in-store shopping, tips for creating a marketing hook, and lots more treats in this month’s digital marketing recap. You Got Rid of the Company’s Facebook Page, Why? That’s the question answered in a blog post by Alex […]


What Will SEO be Like in 2015?


The last few years were absolutely jam packed with Google algorithm changes that dramatically changed the SEO landscape. Lots of companies effectively closed up shop or pivoted to different service offerings because the old SEO methods simply didn't work anymore. Make no mistake, SEO is still effective. But the specific tactics that are most effective have definitely changed. I just read a post […]


Ultimate Guide to Content Marketing for Local SEO

A step-by-step guide to crafting local SEO content that ranks in the search engines.


When people talk about content the first thing that comes to mind for most people is blogging. Unfortunately, a blog is probably not the first place local companies should kick off their content marketing efforts. In this guide I'll explain the strategy we use to get local clients ranked for any variety of keywords. And what's great about ranking local content […]


New Case Study: New satellite vet clinic at Ohio State University to #1


We just published a new case study in our case studies section: How we helped Ohio State University’s new satellite vet clinic rank #1 for most of their target keywords within 12 months.


Watch What Happens When We Change the Dates on Our Blog Posts

Does post date recency affect organic search traffic?


We switched all our blog post dates to Aug 8, 2014. A week later, organic traffic was up 45% and direct traffic was up 62%. Here's what happened… We launched a new website design a few months ago. Somewhere along the line we forgot to remove the placeholder dates from the blog templates and so we […]