Everything you need to know to use keyword intent to dominate in the era of "New Google"
What is keyword intent? When people talk about intent, they're generally referring to one of two concepts: The high-level classification of a searcher's goal: Is it navigational, informational, commercial, or transactional? This is the traditional meaning of intent. The specific goal of the search: For example, when someone searches "basketball," are they looking to buy a […]