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3 SEO Tools That You Can’t Live Without

3 SEO Tools That You Can’t Live Without

I constantly see “How-to” posts when it comes to the subject of SEO. These posts are great, but most of them don’t point out the amount of tools needed to be successful in the SEO business. SEO tools are commonly used to gather data, target customers, and […]

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Local Service Businesses: How to Prioritize Your Digital Marketing Budget

Local Service Businesses: How to Prioritize Your Digital Marketing Budget

If you’re trying to market a local service business, you have a tough job – I’m talking roofers, plumbers, home builders, lawyers, dentists, auto glass companies, etc. If you’re like most, you’re probably bootstrapping your marketing efforts and your staff wears several different hats. In all likelihood […]

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Weekly Digital Marketing Recap – Week of March 16, 2014

Weekly Digital Marketing Recap – Week of March 16, 2014

Case Study Reveals Negative SEO is Alive and Well A case study posted on The Moz Blog provides an authentic look into how negative SEO can happen through no fault of a business and how the resulting manual penalties from Google can cause significant consequences to a […]

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AdWords Ads Not Showing? 2 Common Reasons Why

AdWords Ads Not Showing? 2 Common Reasons Why

“Why aren’t my ads showing up in Google?” We get this question a lot so I think it deserves a blog post. There are all kinds of reasons your ads might not show up, but if you’re searching a keyword you really think you should be showing […]

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Weekly Digital Marketing Recap – Week of Feb 16, 2014

Weekly Digital Marketing Recap – Week of Feb 16, 2014

Study Finds Digital Media ROI Underestimated One of the most common problems I see working with small businesses is that they tend to suffer from a direct-sales only approach to marketing in that if a strategy cannot be directly attributed to bottom-line growth, they abandon the strategy […]

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44 Questions to Ask Before Hiring a Web Design Company

44 Questions to Ask Before Hiring a Web Design Company

Think of a web design firm as your marketing partner. The website it designs for your business will play an integral role in your company achieving its online marketing goals. Whether having a website designed brand new for the first time or redesigning an existing one, the […]

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Weekly Digital Marketing Recap – Week of Feb 9, 2014

Weekly Digital Marketing Recap – Week of Feb 9, 2014

IMPORTANT: Google Warns Business Owners to Update Their Google Places Google is sending business owners a warning that they have until February 21, 2014 to update their Google Places for Business listing. According to Search Engine Journal, business owners are receiving e-mails with the subject line: Action Required: […]

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Why Cheap SEO Doesn’t Work

Why Cheap SEO Doesn’t Work

A Cautionary Tale In 2006, what turned out to be the absolute peak year of the mortgage boom in the U.S., I decided to accept a job offer with a mortgage company. I was in Southern California at the time, kind of the epicenter of real estate […]

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Know Your Customer and Cut PPC Costs By 62%

Know Your Customer and Cut PPC Costs By 62%

The truth is, anyone with basic computer skills could set up a Pay Per Click (PPC) campaign on Google Adwords. It seems simple; write some ads that target a few keywords and Google will do the rest. In fact, a lot of businesses are running their Pay […]

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Weekly Digital Marketing Recap – Week of Feb 2, 2014

Weekly Digital Marketing Recap – Week of Feb 2, 2014

Study: .gov and .edu links are NOT more powerful This a surprising one…the company behind Majestic SEO conducted a study to determine whether links from .gov and .edu domains get a higher weighting with search engines than other referring domains. The research found minimal correlation between the variables studied, including […]

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Does Blogging Help with SEO?

Does Blogging Help with SEO?

Nope. Gasp! I can hear people yelling “Argh! Blasphemy! Of course blogging helps!” Here’s the truth… A blog is a just a place where content lives A blog isn’t some magical thing that tells Google to fall in love with your website. It’s just a place where […]

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What’s Involved in PPC Management

What’s Involved in PPC Management

As companies see that digital marketing is something they can no longer ignore, we’ve started getting a ton of requests from small businesses who are often surprised at the costs involved in PPC management. This is sort of a companion article to the one I wrote the […]

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Weekly Digital Marketing Recap – Week of Jan 26, 2014

Weekly Digital Marketing Recap – Week of Jan 26, 2014

Are Google Carousels on the Way Out? Mike Blumenthal noticed a reduction in Google local carousels when he did a recent search for hotels and restaurants in a local area. To further investigate, Mike conducted other local searches on several browsers and found that local carousels only […]

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How Much Does PPC Cost?

How Much Does PPC Cost?

PPC is one of the most useful advertising methods available. Google makes 98% of it’s revenue from paid advertising, so they have a huge incentive to “encourage” advertisers to use the service. Hence the existence of AdWords Express, which is, in my opinion, one of the worst ideas […]

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Outsourcing Development is a Terrible Idea, Here’s Why

Outsourcing Development is a Terrible Idea, Here’s Why

Update: I had a lot of people contact me about this post and say something to the effect of, “I’ve tried outsourcing. I will never, ever do it again,” so I thought it might be pertinent to add play-by-play updates of the progress of my current project […]

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