Case Study: Reducing Display Network CPA by 60%

How to use bid, placement, and demographic optimization on low budget display campaigns to minimize CPA


One of the hardest things about working with lower budget accounts is the lack of data, making it difficult to test what works – something that's basically essential to the success of a PPC campaign. This is especially true on the Google display network. There are so many impressions available in almost any industry that your budget gets eaten […]


Should you manage your own AdWords account?


Over the years I've been asked this question so many times I feel it deserves a blog post. I know Google allows anyone with a credit card to set up an AdWords campaign, and of course they have a strong incentive to make it look easy as possible. But would you ask your doctor why […]


5 SEO Tactics You Need to be Using Now


The other day I wrote a post about 4 popular SEO tactics you better not be using anymore. They are tactics that were such a huge part of SEO in the past but will, at best do nothing, and at worst penalize you moving forward. So what should you be doing? Here are some tactics […]


Awesome Local SEO Ranking Tip to Grab #1 Spot


This post was originally published on the Local Search Forum here. Hey everyone, just wanted to share a ridiculously good strategy we've been using with a lot of success lately to rank locally. This works best for keywords like "roofers in [city name]" or "landscaping companies in [city name]"…basically any keyword where the biggest intent […]


4 Popular SEO Tactics You Better Not Be Using Anymore!


If you're still using these tactics, watch out! The SEO industry has changed a lot over the past several years, primarily because Google has been on a rampage crushing tactics it views as manipulating search results. SEO will always be important but the game has changed tremendously. Here are 4 tactics that used to work […]


Digital Marketing Recap – June 30, 2014


An Infographic to B2B Online Marketing Success MarketingProfs provides an excellent infographic from Circle Studio that illustrates the science behind developing a successful B2B online marketing program. The infographic organizes the ingredients into six components: strategy, content marketing, traffic generation, lead generation, lead management, and analytics and measurement. It’s worth taking a few minutes to check […]


Digital Marketing Recap – June 19, 2014


Go Fetch as Google Tool Updates Search Engine Journal gives a good overview on the recent update made to the Fetch as Google tool. The update allows users to see a web page as Google sees it. This means webmasters will be able to better troubleshoot crawling and other website issues. The tool also can […]


How NAP Affects Local SEO and Why Citation Consistency is So Important


A major factor in determining how you rank locally is the quantity and quality of citations and NAP consistency (NAP = Name / Address / Phone) across your citations. Note: Citations are just occurences of your business information (NAPw data) online, whether that be on directory sites like Yelp or Angies List, newspaper articles, blog […]


Your Keyword Research Sucks – Here's Why


Most people think of keyword research as just pulling a list of keywords out of the AdWords keyword planner and slapping those terms inside the meta titles of various pages on the website. Creating a list of terms with search volumes and competitive metrics is certainly a good place to start, but it’s not enough. […]


What is Inbound Marketing?


"Inbound marketing" has been getting a lot of coverage lately and you've probably run across the term at some point. So what is inbound marketing exactly, and is it really that great? Origination Hubspot invented the term "inbound marketing." It's nothing new, but Hubspot is unbelievably good at marketing so the term has exploded in […]