In Part 2 of this series, we discussed backlinks and why they’re so important when it comes to getting your website ranked in the search engines. I showed you what backlinks are and then explained how Google’s business model and their desire to provide “relevant” search results
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In Part 1 of this series, I gave you a brief overview of how the search engines rank websites. One of the things I briefly touched on is the importance of backlinks and how they are viewed as “votes” by the search engines. In this second part,
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One of the biggest questions we get from prospective clients is, “How do Google rankings work?” In other words, how does Google rank websites? Google, Yahoo, and Bing are pretty much all the same One thing to remember is that all 3 of the major search engines
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How Google (and the other search engines) rank websites. What does it take to get to the top and why you might not be there yet. This videos covers how SEO (Search Engine Optimization) works – website marketing tips. Learn more about our website marketing, SEO, PPC,
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Google recently released a super-simplified alternative to AdWords called AdWords Express. The product is basically a simplified front-end for AdWords where all you have to do is create an ad, enter a budget, and select an advertising category and you’re up and running. It’s targeted toward small,
Read more →If you’re a business owner with a local company – by that I mean a company with a local market – Google Local Business Listings (also known as Google places, or Google maps) can get you ranked near the top of Google without as much time and
Read more →One of the first things small business owners find out about when researching SEO are blogs. One of the most common questions we get is, “should I add a blog to my site?” Blogs have gained a reputation as having the potential to boost your SEO rankings,
Read more →Google allows you to link your AdWords account with an Analytics account in order to track PPC data in Analytics. You can get some useful data out of this…it’s also fairly easy to setup, assuming you don’t have separate accounts for AdWords and Analytics…in that case it
Read more →Happy Holidays everybody! Merry Christmas, Happy Kwanzaa, Hanukkah, Poinsettia Day, Winter Solstice, Festivus, and any others I might have forgot! Have a great new year as well everyone!
Read more →If you advertise on Yahoo! or Bing PPC you’ve no doubt heard about the fact that Bing is now going to be serving both paid and organic search results on Yahoo! properties. We have a number of smaller clients taking advantage of the lower traffic numbers on
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Have you added the rel=”nofollow” attribute to your WordPress tag cloud? Here’s a YouTube video from Matt Cutts talking about the need to add the attribute to tag clouds, where he explains that passing PageRank through the tag cloud links is probably not the most efficient
Read more →Let’s take a step back for our less-experienced readers and briefly answer the question, What is SEO? SEO is a broad topic and as technology changes, it’s becoming an increasingly large field. SEO is short for Search Engine Optimization and, according to Dictionary.com, SEO is “the process
Read more →Testing sites on a staging server with clients can be a bit of a pain in WordPress. WordPress itself saves information about the domain name in the database, which makes it a pain to test a site on a staging server at http://[insert IP here] without using
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How to build backlinks using blog comments – Pt 4
In Part 3 of this series, I introduced you to the 3 major characteristics Google looks at when determining the value of a link. In reality there are quite a few more characteristics than 3, but those were the major ones. In this part, I’m going to
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