Talk about doing something on the QT. In what is probably the quietest and yet still heavily influential change made by a major data provider, Localeze has done away with its free business listing option. Now the only option for businesses to add their business information to the
Read more →A typical SEO inquiry to Razorlight Media goes something like this: Caller: How much will it cost to get ranked on the first page of Google’s search engine results? Me: It depends on your keywords and budget. Caller: My budget is the cheapest possible. Me: Then you’re
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Google has introduced a pretty interesting online market research tool that’s worth a look. Called Google Consumer Surveys, it has quite a bit going for it, including real-time access to an online customer base, quick and easy survey creation and publication, and appealing price points for small
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With its 2012 updates, Google did a good job stopping comment spam and unwanted spam on blogs. But now there’s a new kind of spam in town – NAP spam – where spam sites are submitting business listings on directories using the name, address and phone number
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Tag, you’re it! DIY tagging is what the new Google Tag Manager is all about. It empowers marketers (even those with no technical background) to add or update website tags (site analytics, conversion tracking, remarketing, etc.) themselves rather than rely exclusively on IT folks or web administrators.
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A new year brings a welcoming change to Google In-Page Analytics called enhanced link attribution. Its main purpose is to give you more precise data as to which components of your website are motivating visitors to click through for more information. How link attribution used to work
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UPDATE: Note the date was changed on this from August 21st to August 28th. If you’re in the Cincinnati area this coming Tuesday, August 28th, and are interested in learning about link bait, I’ll be speaking at the local SEO meetup. Check out the meetup page here
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Ad extensions have been around in Google AdWords for a while now, but if our clients are any measure, most companies with existing AdWords campaigns have no idea they exist. That’s unfortunate because ad extensions encourage your potential customers to click on your ad by accomplishing two
Read more →![[Video] How to get anchor text distribution from Majestic SEO](http://www.rlmseo.com/wp-content/themes/u-design/scripts/timthumb.php?src=http://www.rlmseo.com/wp-content/uploads/2012/05/anchor-text-capture.png&w=570&h=172&zc=1&q=90)
Majestic SEO is a powerful tool for analyzing backlinks, both your own and your competitors’. One of the great features it allows you to do is find out the anchor text distribution for all the backlinks to a given site. In this video, I show you how
Read more →In Part 2 of this series, we discussed backlinks and why they’re so important when it comes to getting your website ranked in the search engines. I showed you what backlinks are and then explained how Google’s business model and their desire to provide “relevant” search results
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In Part 1 of this series, I gave you a brief overview of how the search engines rank websites. One of the things I briefly touched on is the importance of backlinks and how they are viewed as “votes” by the search engines. In this second part,
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One of the biggest questions we get from prospective clients is, “How do Google rankings work?” In other words, how does Google rank websites? Google, Yahoo, and Bing are pretty much all the same One thing to remember is that all 3 of the major search engines
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How Google (and the other search engines) rank websites. What does it take to get to the top and why you might not be there yet. This videos covers how SEO (Search Engine Optimization) works – website marketing tips. Learn more about our website marketing, SEO, PPC,
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Google recently released a super-simplified alternative to AdWords called AdWords Express. The product is basically a simplified front-end for AdWords where all you have to do is create an ad, enter a budget, and select an advertising category and you’re up and running. It’s targeted toward small,
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Our introduction to online advertising and how we can help you generate business online.
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How to build backlinks using blog comments – Pt 4
In Part 3 of this series, I introduced you to the 3 major characteristics Google looks at when determining the value of a link. In reality there are quite a few more characteristics than 3, but those were the major ones. In this part, I’m going to
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